Why it’s the key to success in small business
Are you overwhelmed with the tasks involved in running a small business? Do you feel like you’re doing a million things, but none of them to the standard you would like? You don’t need to be a Jack or Jill-Of-All-Trades. This is where the magic of outsourcing comes in.
What is outsourcing?
Outsourcing is the process of hiring an individual or company to perform tasks or functions for a business, that would normally be done in-house. Outsourcing is how you free up space to focus on what you do best. You can outsource almost anything.
Why should you outsource?
1. Save time.
Spending your time on tasks that are not your forte means less time spent in your genius zone. I am confident in stating that you did not get into your business to spend time googling IT solutions or formatting invoices, am I right? Time is your most precious resource and you need to be spending it on productive tasks that add value to your business.
2. Save money.
We’ve established that outsourcing saves you time. Every savvy business owner knows that time equals money. Your time equals money. Don’t spend your very expensive and worthwhile time on tasks that don’t best serve your vision for your business. Tasks can be outsourced as they arise, negating the need and additional cost of hiring permanent staff. When you defer to an expert, they will be able to perform the task more efficiently, saving you time and money.
3. Reduce stress.
A heavy workload is the most common cause of workplace stress. Outsourcing tasks that cause stress, frustration or increased workload is one of the healthiest things you can do for your business and yourself. When you connect with individuals or teams that you trust can provide you with high-quality work, you can relax in the knowledge that you have one less thing to do.
4. Make money.
Outsourcing can translate to increased income for your business. Great website design and a compelling social media marketing campaign can make all the difference in expanding your client base. Hiring a virtual assistant to help with administrative tasks can streamline the client experience, improving satisfaction and facilitating client return. See where I’m going with this?
5. Improve productivity.
Freeing up time and decreasing stress for yourself or your team has the flow-on effect of improving productivity. We are more satisfied and productive when doing something that we enjoy or are good at. With mundane or difficult tasks taken care of, you will have the resources to dedicate to the work you’re best at.
6. Optimise quality.
Outsourcing improves the quality of what you’re offering, across the board. By outsourcing as you need it, rather than employing staff permanently – you can afford to hire the experts in a field.
An experienced photographer will provide an image that invokes thought and emotion.
A great writer will create content that engages and converts.
A keen bookkeeper will ensure every number is in its correct place.
The work of an expert is less likely to contain errors and they will consider elements of the task that perhaps you hadn’t even considered.
What should you outsource?
Whether you outsource one or multiple elements of your business operation will depend on what you need and where you’re strengths lie.
Perhaps you own a food truck startup – you love to cook. Creating food with love is your passion…but your photography is dismal and you’re becoming frustrated trying to get great images for social media. Outsourcing your photography is going to ensure that you have great quality images for promotion of your business leaving you to dedicate your time and energy to what you love and what you know you’re good at.
I am a writer and a mother of two young children. I have a lot going on. I outsource my housework. The wonderful woman who cleans my house once a week does a stellar job. She makes things sparkle in a way that I never can – nor do I want to, but I sure do appreciate it when it’s done and I didn’t have to do it. Without the stress of endless chores hanging over my head, I can throw myself into what matters to me: my business, my family and my writing!
Whether you are a one-man or woman startup band or you’ve got a team on hand, tapping into the expertise of others will help your business succeed. To figure out what you should outsource, consider the following:
- What part of running my business don’t I enjoy?
- What am I putting off?
- What part of my business do I struggle with?
- What are my weaknesses?
- What is important to have done well?
- What is taking up my time?
Things you could consider outsourcing:
- Content creation (shameless plug).
- Social media marketing.
- Web design.
- IT services.
- Event management.
- Graphic design.
- Administrative tasks: scheduling appointments, data entry or invoicing.
- Market research.
- Personal tasks : cooking, cleaning or laundry
Running a small business is busy work. You only have so much time in the day and that time needs to be spent wisely. Evaluate what it is that you do best, do that and have someone else do what they do best…for you.
Have you utilised outsourcing in your small business? How did it impact your daily operations? Let me know in the comments.